Mayor launches 'LA Optimized' to strengthen local small businesses: Initiative will help local small businesses recover from the pandemic by expanding their e-commerce capabilities and growing their online presence. The project will be overseen by the Mayor’s newly appointed 2021 Entrepreneur-in-Residence, Roberto Martinez. It is designed to help small businesses adapt to the rapid shifts in consumer behavior and technological advances by empowering them to boost their digital marketing, maximize their online business listings, create or optimize their websites, and increase their knowledge and presence in the e-commerce space - all at no cost to businesses.Through the help of dedicated partners, the Mayor’s Office plans to allocate over $1.5 million to help provide these services.
This program will also partner with the ArtCenter College of Design and verynice to deliver up to $500,000 in total to vetted creative professionals to provide $500 worth of business and digital content services including branding, video, photography, and graphic design to struggling small businesses. In its first year, up to 1,000 small businesses will be able to access these services to increase their online visibility and engagement, and help them adapt to digital marketing platforms in the wake of pandemic-related challenges.
LA Optimized will be open to active small businesses in the City of Los Angeles, with priority given to brick-and-mortar establishments located in or serving residents of low-income communities. Businesses can enroll at Coronavirus.LACity.org/LAOptimized.