JULY 11, 2016
LOS ANGELES—Mayor Eric Garcetti joined the Los Angeles Housing and Community Investment Department (HCID)
today to launch a new outreach campaign that will help protect renters from displacement by arming them with
information about their rights under the City’s Rent Stabilization Ordinance (RSO).
Currently, one out of every two L.A. families lives in an apartment subject to the RSO — a City policy designed to
protect Angelenos from runaway rents and displacement from their neighborhoods. But a recent HCID survey found
that only a third of those families understand how the RSO can help them. Mayor Garcetti’s new campaign, “Home for Renters,” aims to close that information gap by reaching out into L.A.’s most vulnerable neighborhoods with advertisements, door-hangers, informational pamphlets, and online resources that make detailed information about the RSO accessible to both tenants and landlords.
“The Rent Stabilization Ordinance is the most powerful tool we have to keep families and neighborhoods together in a
tight housing market,” said Mayor Garcetti. “As we work to build new affordable housing, we also must make sure that
residents know about the protections we already have in place. That’s what ‘Home for Renters’ is about.”
The campaign was designed by Mayor Garcetti’s Innovation Team (i-team), a group of experts funded by Bloomberg
Philanthropies, in partnership with the Mayor’s Fund for Los Angeles, to find new, innovative approaches to pressing
concerns in L.A.’s communities. Home for Renters was designed in direct collaboration with HCID and L.A. renters and
landlords. By creating a campaign based on community-specific feedback, the city aims to inspire a more engaging
and productive discussion about the RSO.
“This important campaign is focused on providing landlords and residents with information about the RSO so that
they may better understand what the law means, what their rights and responsibilities are.” said Rushmore Cervantes,
General Manager of the Los Angeles Housing and Community Investment Department. Landlords and residents are a
vital part of our community; this campaign provides us the tools and materials that allow us to connect with them and
further support our communities and help protect people’s homes.”
Home for Renters is one of several efforts by Mayor Garcetti to strengthen the city’s affordable housing protections.
Last year, he announced a new set of online tools — including a property database and a city-wide rent registry — to
improve enforcement of the RSO as well as the Ellis Act, the state law allowing landlords to take their properties off
the market under certain circumstances. In addition, Mayor Garcetti has kept the City well on track to meet his goal,
announced in 2014, to build 100,000 new housing units by 2021.
For more information about Home for Renters, visit www.HomeForLARenters.org (http://www.homeforlarenters.org/).
About Mayor Garcetti’s Innovation Team
Los Angeles is one of nearly 20 cities around the world participating in Bloomberg Philanthropies’ Innovation Teams
program. The program aims to improve the capacity of City Halls to effectively design and implement new approaches
that improve citizens’ lives. Innovation teams function as in-house innovation consultants, moving from one mayoral
priority to the next. Using Bloomberg Philanthropies’ tested Innovation Delivery approach, i-teams help agency
leaders and staff through a data-driven process to assess problems, generate responsive new interventions, develop
partnerships, and deliver measurable results. The Innovation Team is funded through the Mayor’s Fund for Los
Angeles, a non-profit organization dedicated to improving life for all Angelenos by supporting programs that will
create transformative change across Los Angeles, making it a world leader in economic prosperity, government
efficiency, community resiliency, and quality of life for all of its residents.
The Los Angeles i-team’s efforts over the last ten months have led to initiatives in three core areas:
Housing: Strengthening rent stabilization and increasing the housing supply to address challenges that face
long-term residents and landlords in revitalizing neighborhoods.
Local Business: Supporting and preserving “Legacy” businesses that serve the local community and identifying
the services and resources that would enable them to grow and thrive.
Community: Enabling neighbor-to-neighbor interactions that support a cohesive, connected, and active
community; and growing the capacity for community-led projects that strengthen local character and culture.
For more information on the City of Los Angeles’ Mayor’s Innovation Team and its initiatives, please follow
@LAInnovates on Twitter or visit their website at www.losangelesinnovates.com (http://www.losangelesinnovates.com/).
For more information on the Bloomberg Philanthropies Innovation Team’s program, please follow @bloombergcities on Twitter.
(http s://t witte r.com/mayorofla)
Mayor Eric Garcetti
City of Los Angeles
200 N. Spring St.,
Los Angeles, CA 90012
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